Monday, October 30, 2017

Exeter City Futures on Wild Show

This post is a way to link to a couple of videos. Not sure how it might relate to the rest of the blog.

Mark Jones and James Geer from Exeter City Futures will be guests on the Wild Show, Phonic FM next week, Thursday 9th November. Probably about quarter to 11.

The occasion is the upload of a video to Vimeo.

Founder’s Blog - The role of “place” in making Exeter a Sustainable City from Exeter City Futures on Vimeo.


There is also a blog post with text explanation. Mark and James work on design and social media so we may not get too much into the content. But I hope to raise some questions about how sound and video can work inside an urban space. The Phonic aerial is on top of the Phoenix building so covers a specific space.

Glen Woodcock was also at LikeMinds a few weeks ago, now on YouTube.


I did upload a bit of content from this event, there is interest in video close to the time of the publicity. But th production on this official version is excellent. On both @wenotno and Wild Show we are interested in video as   way to extend radio, and clips can work as social media.

Continues for a while, starting next week.

Sunday, October 22, 2017

How To Get Heard , expanded tweet

This is to explain a bit what I hope for with the clips on Youtube from the Music Panel during Lost Weekend. I started with just the raw files, much too long very few views. Now in clips of about 3 minutes, may be better not sure. Comments welcome especially from the panel. Assume this is ok but please say if there is anything should not be posted.

In clips it could fit with similar discussion at other places and times. The topics make sense most places on the planet.

I think music is ahead of other content in adjusting to digital. During the Long Weekend TEDxExeter looked at AI, machine learning. Probably this will replace radio as music promotion. Previously LikeMinds considered content marketing. Tech Exeter looked at how AI might work with voice, not too soon apparently as output.

The conferences and meetings may repeat next year but meanwhile can connect as clips. Links suggestions welcome.

Friday, October 20, 2017

Loop with Adobe and OmniChannel ahead of #IPEX2017

Couple of videos from The Print Show fit with other topics but not sure how. Andy Gardiner explains how to prepare InDesign files so printers will be happy. I realised it is a while since Adobe was at a print show. Video from MAX shows a different set of concerns. Presumably Postscript still accounts for some income but not for much of the promo budget.



Meanwhile I have found an Adobe guide to OmniChannel. Still do not understand it properly but will continue to check it out. At the Print Show there was still interest in "Cross Media" , from EFI for example, but I cannot find anything like Cross Media Production linked to IPEX 2017. Gee Ranashina ( @KEXINO ) commented on my LinkedIn post to suggest that OmniChannel is in wider use as a term than Cross Media. It could just be that OmniChannel is used by people in marketing, Cross Media still by printers. ( I will try another LinkedIn post when I can imagine how Omnichannel actually works)

At LikeMinds in Exeter I started thinking about this when Jason Miller from LinkedIn spoke about a print magazine as support for blog posts on LinkedIn marketing. This is "cross media" or whatever an online marketing person will call it. At the Print show John Heffernan spoke but LinkedIn as part of a print sales approach. Comment welcome on either video or both.



The Print Show was solid as a UK annual show. It can continue without a lot of product launches. Man Roland Sheetfed was there with a small stand to just meet people and support normal turnover. I gathered that setting up machines takes several weeks so a show needs to be 10 days or so to make this valid. Maybe 3 on the planet. I cannot see IPEX continuing as global in the same sort of way but there is scope for discussion on what print relates to. More later on how this works out, too early to tell at the moment.

Meanwhile much appearing from Adobe MAX, must relate to print somehow. Time warp anyone?


Tuesday, October 10, 2017

Notes for Exepose Comment

At the music day during Lost Weekend I met people from Exepose, the Exeter student paper. They suggested I contact Comment for them to develop something. I put the notes in this blog to connect with other topics.

News in Exeter includes that the building of shops / new bus and coach station has stopped. about £100m missing from the sums. Is a swimming bath now too much for a local authority? Has Exeter got enough cafes and shops?

My guess is the solution may include more student accommodation. There is a lot of it. Problem is the balance of the city. Not a centre with suburban dwellings, a booming campus economy with dorms where the theatre used to be. Why not include some study resources in any new development?

Meanwhile the College is doing more around degree level, also with a focus more on vocational and tech. Includes media. So maybe some resources that the public could use? Is there any fit possible? Could be another university with a different focus. Music now seems to be College courses with uni buildings and piano.

Also if everything is on hold why not rethink the waiting room for coach station? Plan seems to be to demolish current one then people wait in street. There are coaches, to Heathrow for example, during the night. Would a 24 hour cafe get some support? Exeter has got a departure lounge but it is in the wrong place.

Monday, October 02, 2017

Music and Content Marketing

At Like Mind last week in Exeter I asked Glenn Le Santo about Content Marketing as in music tracks that are freely available online. He supported my idea that record companies should welcome such situations as they encourage downloads etc. later. Since then I have been thinking I may still need a stronger case. Glenn works for Orange and writing includes technical support. So the cost ratio could be low for some well chosen words compared to some technology equipment with a service contract. Not disputing the value of the words but if a full track is online it may only be sound quality that makes a difference between the promo and the product.



Photo by Paul Clarke for LikeMinds


Working on @wenotno on @PhonicFM I try to play sound from tweets during the show. Sometimes it stops after 30 seconds. Maybe this is an attention span thing but I find it annoying.



Is there any guidance on how many tracks to include in a YouTube playlist? Phonic FM has now done some ahead of benefits ( Magic Band and Blockheads for example ) They are limited to four tracks.

I have done one for the Black Tabs ahead of their Devon tour to promote Tooth & Nail. I could find six videos compared to fourteen tracks ( some live versions of studio ). Is this about right? (Joe Santana has uploaded the complete works in the case of Power of Peace by Santana and Isley Brothers )

Maybe there could be a calculation for this. Variables include the attitude of the artist, the policy of the record company, how well known the track is, tours or ticket sales expected over what timescale, and the number of tracks available. The answer is the number of tracks on a freely available playlist. Could Exeter City Futures work out a formula? At Like Minds Glenn Woodcock presented a formula that relates to traffic and energy. As a set of data flows the sequence of free music and paid downloads may be similar. I will make some enquiries during the Lost Weekend. May be off topic but worth a try.

Not off topic for Friday though . The Lost Weekend Music Conference may have some clues. I know that if there is a new CD we are not supposed to play more than two tracks an hour. But what we can copy online? not sure? Theory of Content Marketing may help.

Followers of @wenotno include @SIEDAHGARRETT . She seems to have decided to concentrate on a future podcast about knitting. Maybe music works out as an intro to something else.

Saturday, September 23, 2017

Paddy Ashdown and online HE

Paddy Ashdown calls for more investment in online education.

 If we were to convert at least part of our tertiary education syllabus to distance learning we might reduce the cost of degrees without diminishing their quality, give students more flexibility, force lecturers into the modern age, widen access and create a superb platform for adult education all at the same time. Why, beloved Lib Dems, do we allow medieval vested interests to preserve our ivy covered tertiary education system exactly as it is, loading more and more debt on students and preventing us from doing what much of the rest of the world is doing already? 

Since previous post I have not found much more on this "dangerous idea" but he has made a clear statement at a major political conference.  Could get some support so possible lead event for a news article.

A while ago i wrote stories for OhmyNews. I used to have a blog with comments and waffle, then wait for a news item. Usually you get get a lot of your own views in once some clear facts were there at the beginning. Something similar for future versions from this blog. I may do a story for Ournet News. Not sure how it works yet.

Another possibility is the panel discussion at Tech Exeter conference. One speaker cancelled so this was an informal  alternative. Main topic of the day at Exeter Business School was digital disruption. I asked about the MOOC and if universities were also going to be disrupted. I was surprised how solid the answer was, very positive for online certificates, full degree courses using technology similar to MOOC. There was also comment that "real" MBA would continue, competing with "virtual" as seen as more valuable, even though the cost could be x 10 . ( Maybe £3,000 compared to £30,000 ) My guess is that if the cost difference really is that much there will be quite a shift fairly soon even if still small in proportion.

I can only find info on the OU as shifting investment priority online rather than buildings. Most UK sites continue as before. This is another area to look for news.

Timing is a bit vague but it would be good to have a solid article ahead of BETT, early next year.

Previously found an FT story but behind a paywall. this one from Guardian a bit out of date but paints a picture.

Robots, AI, what video is allowed? mp3 also welcome #contentmarketing

Exeter has several visits this autumn around AI so I am looking for video /sound. On Phonic FM we talk on Wild Show and @wenotno about voice interface to AI, obvious challenge for radio. How to adjust the studio? what forms of social media fit with FM? Questions arise about copyright / how content can be mixed. Scope for the robot to choose from?

Not sure what will turn up from the business stream at Tech Exeter. So far the slides are there including IBM and EDF. Video is a timelapse only. Previously Digital Exeter at Tubers appeared as video without sound from speakers. I wonder what is intended. Sometimes the content for a conference is supposed to be exclusive, sometimes made public quite soon. Works as promo for the next one maybe. Also maybe the networking is the main attraction.

Coming up Like Minds and the Lost Weekend. Like Minds includes talk from David Low, Principal Evangelist, Amazon Alexa and also Jason Miller, Global Content Marketing Lead, LinkedIn. Lost Weekend includes TEDx Exeter Salon with Raia Hadsell, lead on robot navigation and lifelong learning at Google Deepmind and also Neil Lawrence director of machine learning at Amazon Research Cambridge. Many other speakers but mention these to show the corporate range. (IBM take on show me the money very good intro btw)

How much video will exist how soon? If you do a search what mix of adverts will turn up? When will YouTube RED be in the UK? other questions will emerge.

Local issue is what forms of video are allowed and /or welcome. There can be cheap recordings that preserve content. Or production numbers with several cameras, graphic design, days of editing. How to fund?

Guests welcome if in Exeter Thursday or Tuesday morning or links to mp3 please ( Youtube feeds into studio)

==========

Guardian today includes a review of Life 3.0 by Yuval Noah Harari -

In the case of the AI revolution, as so often before in human history, we will probably make the most profound decisions on the basis of myopic short-term considerations. The future of life on Earth will be decided by small-time politicians spreading fears about terrorist threats, by shareholders worried about quarterly revenues and by marketing experts trying to maximise customer experience.


Following evening at Exeter City Futures

Last Wednesday I spoke at Exeter City Futures, part of their Autumn Connect event. I was more or less on topic. The main concern is sustainability for energy and transport but the approach seems to be around technology and networks. Communication is part of this so video was accepted for the full five minutes. They are a welcoming group.


Online video , talk at Exeter City futures from Will Pollard

Result seems to be I feel more relaxed about my current situation. There is no YouTube RED in the UK, advertising is still very annoying, my video production standards are very low level, budget tends towards zero. So maybe back to text for something quick to make a point. Still possible to link to something else, much still happening.

I discovered that Exeter City Futures are working on some video, this may appear within a few months. So I hope they will visit Phonic FM for @wenotno or the Wild Show once this is available. Also there is an Accelerator Showcase on Oct 7th as part of the Lost Weekend. I am not sure how to link to this. Phonic FM mostly into the music, relates to sustainability just about. How to get Exeter social media to the point where tickets sell out before the print budget is required?

definitely off topic, where is Zion Train? please add comment, will interest some 

Friday, September 22, 2017

Notes re tags and video around music , Exeter Oct - Nov - Dec

This is to suggest some tags for Phonic benefits, the Lost Weekend and other events.

Looking for comments as I may well be duplicating what already exists and /or  going way off topic.

I now work more with playlists on YouTube than trying to do original content. Works well for performers on tour, often good productions from somewhere else. Also can add a promo clip as one of the sequence.

For example



When will they do one for Exeter? Could someone do one anyway? Similar for other Phonic benefits. The Blockheads are very organised. "Blockheadsofficial" on YouTube. @blockheadspage on Twitter.

Magic Band much harder to find. I suggest #Magic17 as a tag for the entire UK tour. Might be used in other places as well. Problem is that "Magic" finds much else on a search.

Also suggest #LostPhonic to tag anything that links to sound, could be played on a Phonic FM show, including special on Lost Weekend Sunday. There could be lots of content so needs a way to find it. I contribute to the Wild Show on a thursday and @wenotno on a Tuesday so we can start to look into this quite soon.

Meanwhile I heard about a Frank Zappa tour with hologram ( Radio 5 Live nighttime, fell asleep found enough to trace it) No dates for UK yet but if it works why not Captain Beefheart, Ian Dury? may be off topic here but interesting,

The Lost Weekend may get Exeter up to speed on social media / content marketing. By chance we may get a comparison with Austin TX as there is a Devon tour coming up from the Black Tabs. They have a promo clip for a new vinyl release and also several complete tracks on YouTube. #tags and social media looks sorted so much to study with whatever else turns up.