Exeter City Futures on Wild Show

This post is a way to link to a couple of videos. Not sure how it might relate to the rest of the blog.

Mark Jones and James Geer from Exeter City Futures will be guests on the Wild Show, Phonic FM next week, Thursday 9th November. Probably about quarter to 11.

The occasion is the upload of a video to Vimeo.

Founder’s Blog - The role of “place” in making Exeter a Sustainable City from Exeter City Futures on Vimeo.


There is also a blog post with text explanation. Mark and James work on design and social media so we may not get too much into the content. But I hope to raise some questions about how sound and video can work inside an urban space. The Phonic aerial is on top of the Phoenix building so covers a specific space.

Glen Woodcock was also at LikeMinds a few weeks ago, now on YouTube.


I did upload a bit of content from this event, there is interest in video close to the time of the publicity. But th production on this official version is excellent. On both @wenotno and Wild Show we are interested in video as   way to extend radio, and clips can work as social media.

Continues for a while, starting next week.

How To Get Heard , expanded tweet

This is to explain a bit what I hope for with the clips on Youtube from the Music Panel during Lost Weekend. I started with just the raw files, much too long very few views. Now in clips of about 3 minutes, may be better not sure. Comments welcome especially from the panel. Assume this is ok but please say if there is anything should not be posted.

In clips it could fit with similar discussion at other places and times. The topics make sense most places on the planet.

I think music is ahead of other content in adjusting to digital. During the Long Weekend TEDxExeter looked at AI, machine learning. Probably this will replace radio as music promotion. Previously LikeMinds considered content marketing. Tech Exeter looked at how AI might work with voice, not too soon apparently as output.

The conferences and meetings may repeat next year but meanwhile can connect as clips. Links suggestions welcome.

Loop with Adobe and OmniChannel ahead of #IPEX2017

Couple of videos from The Print Show fit with other topics but not sure how. Andy Gardiner explains how to prepare InDesign files so printers will be happy. I realised it is a while since Adobe was at a print show. Video from MAX shows a different set of concerns. Presumably Postscript still accounts for some income but not for much of the promo budget.

Meanwhile I have found an Adobe guide to OmniChannel. Still do not understand it properly but will continue to check it out. At the Print Show there was still interest in "Cross Media" , from EFI for example, but I cannot find anything like Cross Media Production linked to IPEX 2017. Gee Ranashina ( @KEXINO ) commented on my LinkedIn post to suggest that OmniChannel is in wider use as a term than Cross Media. It could just be that OmniChannel is used by people in marketing, Cross Media still by printers. ( I will try another LinkedIn post when I can imagine how Omnichannel actually works)

At LikeMinds in Exeter I started thinking about this when Jason Miller from LinkedIn spoke about a print magazine as support for blog posts on LinkedIn marketing. This is "cross media" or whatever an online marketing person will call it. At the Print show John Heffernan spoke but LinkedIn as part of a print sales approach. Comment welcome on either video or both.

The Print Show was solid as a UK annual show. It can continue without a lot of product launches. Man Roland Sheetfed was there with a small stand to just meet people and support normal turnover. I gathered that setting up machines takes several weeks so a show needs to be 10 days or so to make this valid. Maybe 3 on the planet. I cannot see IPEX continuing as global in the same sort of way but there is scope for discussion on what print relates to. More later on how this works out, too early to tell at the moment.

Meanwhile much appearing from Adobe MAX, must relate to print somehow. Time warp anyone?

Notes for Exepose Comment

At the music day during Lost Weekend I met people from Exepose, the Exeter student paper. They suggested I contact Comment for them to develop something. I put the notes in this blog to connect with other topics.

News in Exeter includes that the building of shops / new bus and coach station has stopped. about £100m missing from the sums. Is a swimming bath now too much for a local authority? Has Exeter got enough cafes and shops?

My guess is the solution may include more student accommodation. There is a lot of it. Problem is the balance of the city. Not a centre with suburban dwellings, a booming campus economy with dorms where the theatre used to be. Why not include some study resources in any new development?

Meanwhile the College is doing more around degree level, also with a focus more on vocational and tech. Includes media. So maybe some resources that the public could use? Is there any fit possible? Could be another university with a different focus. Music now seems to be College courses with uni buildings and piano.

Also if everything is on hold why not rethink the waiting room for coach station? Plan seems to be to demolish current one then people wait in street. There are coaches, to Heathrow for example, during the night. Would a 24 hour cafe get some support? Exeter has got a departure lounge but it is in the wrong place.

Music and Content Marketing

At Like Mind last week in Exeter I asked Glenn Le Santo about Content Marketing as in music tracks that are freely available online. He supported my idea that record companies should welcome such situations as they encourage downloads etc. later. Since then I have been thinking I may still need a stronger case. Glenn works for Orange and writing includes technical support. So the cost ratio could be low for some well chosen words compared to some technology equipment with a service contract. Not disputing the value of the words but if a full track is online it may only be sound quality that makes a difference between the promo and the product.

Photo by Paul Clarke for LikeMinds

Working on @wenotno on @PhonicFM I try to play sound from tweets during the show. Sometimes it stops after 30 seconds. Maybe this is an attention span thing but I find it annoying.

Is there any guidance on how many tracks to include in a YouTube playlist? Phonic FM has now done some ahead of benefits ( Magic Band and Blockheads for example ) They are limited to four tracks.

I have done one for the Black Tabs ahead of their Devon tour to promote Tooth & Nail. I could find six videos compared to fourteen tracks ( some live versions of studio ). Is this about right? (Joe Santana has uploaded the complete works in the case of Power of Peace by Santana and Isley Brothers )

Maybe there could be a calculation for this. Variables include the attitude of the artist, the policy of the record company, how well known the track is, tours or ticket sales expected over what timescale, and the number of tracks available. The answer is the number of tracks on a freely available playlist. Could Exeter City Futures work out a formula? At Like Minds Glenn Woodcock presented a formula that relates to traffic and energy. As a set of data flows the sequence of free music and paid downloads may be similar. I will make some enquiries during the Lost Weekend. May be off topic but worth a try.

Not off topic for Friday though . The Lost Weekend Music Conference may have some clues. I know that if there is a new CD we are not supposed to play more than two tracks an hour. But what we can copy online? not sure? Theory of Content Marketing may help.

Followers of @wenotno include @SIEDAHGARRETT . She seems to have decided to concentrate on a future podcast about knitting. Maybe music works out as an intro to something else.