Saturday, November 28, 2015

Critique and Analytics

It turns out that there are some stats from YouTube that are getting interesting. In our talk on the Wild Show this week we thought there were no stats about Phonic FM and usually I don't go into the YouTube stats in great detail. But I have noticed that the CMS playlist is third ( well 60 minutes in 28 days, compares to 1,391 for Joss Stone - Water for Your Soul so not that many in YouTube terms).

When I look a bit more it turns out that YouTube has changed the basis of the ranking. Watch Time is the new priority, on number of views this playlist would be much lower, behind the music ones. Then in detail most of the minutes, over 90%, are for  Prof Dennis Tourish . This is at the top of the list but other ones are being looked at although not completed.

So this is the first time the conference / talk style of video is showing up as being watched on any scale. Others do get views but so far over long periods of time.

Meanwhile I cannot find much social media around the New Directions in Leadership conference in Lancaster next month. I try tweeting to @LancsLeadership but no reply so far. However it seems there is a basis for using video from previous occasions to promote a conference. Of course Prof Tourish will say something different at the actual event but sometimes existing video is a reasonable guide for people thinking about whether to book in or not. (The Zion Train performance at the Phoenix in Exeter will be unique and not to be missed)

Recently we spoke about #digitalExeter on the Wild Show. We may get closer to some sort of approach that would fit with content marketing ideas. The digital Exeter meetup also covered a YouTube channel based on games. Very large numbers where analytics could find significant variations. For more info check Twitter on @GeekDadGamer on YouTube and @concentricdots for content marketing.

Summary on Management Theory at Work

The year is coming to an end and I am still trying to make sense of the Dark Times, the break in August when the Bike Shed Theatre was available for a day of radio based version of Management Theory at Work. Various things are working out but others are confused so I am trying out a few blocks of text that explain for a while and then may be replaced.

People can make what they like of the content found through #mtw3 and #mtwr but I think the aspect that interested me was the way the conferences extended the ideas around a learning company. The Department of Management Learning and Leadership has not got an obvious interest in organisation or technology but a wide range of issues turn up in a conference. My work situation has been in quality management and so I am interested in how people learn from quality systems or don't.

I have started to look at vagueness as a way to present something but so far I may not have been vague enough. It should include enough space for a wide range of links. Another thing to come back to.

So the turns around critique and leadership are there to follow but may take the confusion even further. I realise that for most practitioner situations the theory is from several academic subjects. Sometimes you have to try to remember how the interest started as well as how the study is organised.

Although issues have been covered previously I don't think there is much interest in disruption as in the case of universities. We tried with #mtwr to connect design science in teaching with design science in management. Not much response. Somehow the people who look at learning technology are not commenting on the budgets. Personally I don't see why there is the priority for buildings but this may just be because I live in Exeter.

We did find that the YouTube playlist for Critical Management Studies has found some interest. There was help in finding suitable video to include. Also this playlist has been updated ahead of the Leadership conference in Lancaster ( see next post for analytics )

Meanwhile management theory at work in radio sort of continues. Mostly practice but the theory may be easier to describe later.