Saturday, October 29, 2016

Creative Commons, Content Marketing, House On Haunted Hill , Unexpected in Exeter?

This is a short note, expanded tweet. More later but concentrating now on weekend and some edits and getting ready for actual Halloween on Monday. Have just uploaded playlist of sound clips for the Fall of the House of Usher as broadcast on Thursday. Not many views so far but the idea of using clips from the radio to promote live theatre seems sound and is ok with Widseth and Deor. Also they are both ok with the Creative Commons choice on the YouTube permissions.

So the REMIX button is available. My plan is to use the sound from radio studio and some visuals, video and/or stills from the actual event. It is just possible that the sound will be ok but probably better YouTube result from forget about sync approach.

So this et me thinking about the Unexpected. An evening around the Exeter Quay with a bonfire and much else. Some historic graphics. Some sounds, possibly with copyright material or just some old folk tunes. Is it all Creative Commons by default? Is there an Exeter City Council policy?

Anyway it could be ok to mix sound and vision from various sources. Any guidance, suggestioons welcome. First try to get a result from the Phoenix Voodoo Lounge.

Monday evening about 8 but as you cannot book a ticket suggest arriving early. Please bring a camera also, more choices the better for the final edit.

Sunday, October 23, 2016

#HouseOnHauntedHill Best Ever Content Marketing Offer

Expanded tweet sort of post. More later, just a bit tired uploading loads of clips and sorting out titles.

Still not sure how to move to another level for performance and music video. Somehow there must be a level of production that works as promotion. Enough to fund a better budget for the next video. Or at least get more interest in using the #tags on social media.

The Widseth and Deor Storytelling Theatre will perform for Halloween and a Phonic FM benefit. Previously the #WonderfulWomenSing event worked out ok. there was a bit of a delay till the sound was edited in. I think the various versions are hard to avoid as some people on YouTube respond to something being available close to the event.

This time I have taken the sound from FM broadcast. The Storyteller tries out voices and versions of tales ahead of a live event. Not sure if all these stories will be part of the actual evening. One more test session to go, this Thursday about 9-10 in morning. But having done the sound edits I may just find some suitable image sequences from the actual evening and not worry too much about the sync. Depends how things work out. The storyteller is ok with a mic in a studio but prefers acoustic in live performance. Maybe this will all get sorted during this week.

There are two playlists, one for Carmilla, one for the others so far.

Content Marketing as in you get the sound for free, you just have to look at the ad, not even buy a ticket till you get to the door. There should be plenty of space but suggest you get there early just in case.

Monday, October 10, 2016

Tech Exeter Conference demo for social media promotion

The first Tech Exeter conference was on Saturday at the Business School. More later on the content. Sound recording will be available soon so I will link and comment. We may broadcast extracts on @wenotno show.

Most obvious sign for me that this was a major event is the way it was promoted. Almost entirely social media. I did not see any posters or fliers. When I checked I was sent a jpeg to print out. I created a PDF but there has not been much interest in this. This may be a special case, there is a known mailing list and they only need enough response to fill two lecture spaces. Still it did work and contrasts with Phonic FM benefits, still mostly posters and fliers. Prmoted #tags still a rarity. Some how I miss the hard copy. I am going to Kendal for a Comics event. Still with a cloud marketing aspect, but lots of actual print as well to look forward to. So a bit of a muddle in my response.

Several situations could move to a new stage based on the examples of what is possible. But I am not sure how things fit or what to try next. The Management theory at Work discussion in Lancaster had started to look at information technology but the social media phase failed to restart it enough for anything face to face. The Networked Learning conference earlier this year has in some ways become comfortable with the idea of networks outside of technology. But I am not sure what is the interest from the One Planet MBA, major sponsors of the Tech Exeter event. Mostly I think this was the building and space. The business implications of the technology are outside the scope, but maybe something to come back to. I did not do much video but there will be a series of shows on Phonic FM later this year. I will find out more later. Meanwhile Twitter is great for rather vague linking text with two or more #tags or sites to visit.

Being back on a campus I thought again about the way universities break knowledge down into subjects. At Lancaster the Networked Learning  Conference was based in the Business School but then returned to Educational Research. #TechExeter was described as "multidisciplinary" but I only noticed mention of graphic design at the Met Office. Mostly people were working on practical projects. I think there is more of a gap between academics and practice since the first Management Theory at Work conferences. Not sure how to test this, but follow up to #TechExeter should be interesting.

Meanwhile continuing with Management Theory at Work in Radio. We can just collect bits of sound that roughly fit together as a sequence of theory and radio as an example. "Visual Radio" or video is definitely getting easier. Many recent examples, but still not easy to arrange permissions or time. Phonic studio still dark but sound recording ok. Next benefit will be ghost stories on Halloween, full permission to record anything so test of ant tech we can afford or borrow. Some video promotion. Tags #WidsethDeor and #HouseOnHauntedHill.

More later when back from Kendal. Maybe with some ideas on how the situation around sound compares with print / flat page publishing.