This is very vague at the moment. Phase five of the course is about " exploring emerging identities " . turns out to be mostly branding and social media.
Full title of the MOOC -
Managing the Arts: Cultural Organizations in Transition.
Supposed to be based on project work in groups. but this is very difficult in practice. My group seems to have vanished but some may return. On Twitter @goethemooc #goethemooc
So I am going to continue dipping in and using my own situation rather than study of the cases. Just to simplify to what I can do by myself. Also I am not sure what the current info is. I think the content is sometimes repeated from last year. If there is a move by arts organisations away from iconic buildings towards online resources it may be very recent.
My guess is that transition is moving faster with sound. (Repeating previous post but gradually moving towards branding) With fine art or graphics there is not much movement in terms of mix options for critique / promotion. Please send links if I am way wrong on this.
I can start with Twitter accounts for myself - @will7879gb - and a radio show - @wenotno - with Jon Mahy who I will add later depending on what he thinks. We may return to the tag #mtwr for Management Theory at Work in Radio. this happened as a day conference last summer, not sure what may happen this year, probably something online but no advertised face to face.
The Phonic FM studio is in the basement of the Phoenix Arts Centre but we relate to a wider area, not sure how to define this.
@wenotno is mostly music. My own Twitter account links to a YouTube channel with some management theory from around #mtw3, previously to #mtwr . More explanation later if it seems to fit.
Also I am working through content from a recent conference on Networked Learning and trying to find out about a conference on video in education. The Association for Visual Pedagogies Conference AVPC 2016 is about Visual Pedagogies and Digital Culture but I cannot yet find anything on YouTube. The proposal is for a journal combining text and video. Seems it will be published soon. Looks very proper for academics but also sponsored to be open. So more later. Have found a Twitter hashtag and will look out for more.
Not sure of the academic context but I try to follow the way social media includes content from conferences and forms of publishing. This might be part of a policy to be open and reach a wider public. It can also be seen as a form of content marketing, to promote a paid for version of the content or tickets for a future event. The video from #NLC2016 is quite slow but the next event is still almost two years away so maybe this is a sensible pace. what will happen with the content intended for the Video Journal of Education and Pedagogy? Will there be samples on YouTube?
I think you can join the MOOC as an observer but maybe it would be good to form a group for next year assuming there is another one.
The reading list ( I could include a link if you can't find a copy )
Mandatory Reading
Liang, Lawrence. A brief History of the Internet from 15th to the 18th Century, in: Lovink, G. & Tkacz, N. "Critical point of view. A wikipedia reader." (2012): 50-62.
O'Reilly, Daragh. "Cultural brands/branding cultures." in: Journal Of Marketing Management, 21 (5/6), (2005): 580-586.
Shirky, Clay. "It Takes a Village to Find A Phone", in: "Here Comes Everybody: The Power of Organizing without Organizations". (2008): 1-24.
Suggested Reading
Cramer, Florian. "What is ‘Post-digital’?" in: Post-digital Research (2013).
Hinck, Ashley. Theorizing a public engagement keystone- Seeing fandom's integral connection to civic engagement through the case of the Harry Potter Alliance, in: Transformative Works and Cultures 10 (2012).
Pokharel, Prabhas. Talking Change (And not just Campaigns), in: Digital Natives Thinkathon Position Papers (2010): 75-91.
More later on if this phase still seems to fit together at all.
By the way, if you are in the UK or have access to BBC2 there is a show about the Tate this evening. Iconic buildings still part of the mix.