DCMA lobby could explain delay in UK Youtube RED

Background - YouTube announced a subscription service last year in the USA. I subscribed to the UK test but it has yet to launch. So far I have explained this as a temp problem but it seems discussion between YouTube and record companies is not going well.

Rolling Stone reports support for a revision to the Digital Millennium Copyright Act to challenge the YouTube legal basis for current operations. In a related story Trent Reznor objects to the business model.

"I think any free-tiered service is not fair. It’s making their numbers and getting them a big IPO and it is built on the back of my work and that of my peers.

Read more: http://www.rollingstone.com/music/news/trent-reznor-on-youtubes-very-disingenuous-business-model-20160615#ixzz4CJzlkq00
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Reznor was speaking at the Apple World Wide Developer's Conference. I guess "free-tiered" means a streaming service with a free option. When Apple launched their radio it was suggested some companies would prefer that Apple was the only streaming option and they would already know all credit card details. I don't think this is very likely to happen though. Legislation would have to be extreme to remove so much content from YouTube that new artists stopped posting unknown tracks. Of course Paul McCartney would probably get interest in a new single without YouTube but vice versa YouTube would survive without Admiral Halsey.

I am interested in the music aspects of this. I was blocked for six months after Controversy Publishing objected to my video of the Mama Stone House Band covering a Prince song. Things do fluctuate but new legislation rarely changes the direction towards streaming.

More immediate could be how this relates to conference recordings or other presentations. I had thought that Management Theory at Work could be a subscription channel, or at least a channel with a subscription option. As I understand YouTube RED the subscription covers any content with the income split depending on views. I don't think the advertising would suit an academic audience. It is very annoying. But there needs to be some form of income so that production standards are improved.

Meanwhile I am mostly working on playlists and borrowing content from other sources. It sort of works to an extent. The ideas around Management Theory at Work  turn up quite often in different places. Probably the USA as they get the deals most readily. Maybe YouTube RED will never make the UK so production will be in the USA and outside the USA just income streams.

Anyway I am sure there will be a commercial solution, either with YouTube or somewhere else. Presentations could be viable without an agreement for music.

Having said that it might also be possible that a lot of new performers would welcome something like YouTube that just promoted their music. When I work on radio shows for Phonic FM I think that as we pay PRS it is ok to play new tracks from YouTube. But I may be wrong about this. Social media is not radio, so far.  Any clues welcome.

Networked Learning Conference Playlist updated on YouTube

I have added a video to the playlist, about social media. Still waiting for the official uploads from the event but they should arrive soon.

What strikes me is the guidance on what is found useful - blogs, Twitter, YouTube and Facebook then other forums. In Lancaster there was a paper "Where have all the students gone? They are on Facebook now" but not much in the presentation about video. I think that during last year Facebook much improved resources for video as YouTube advertising was quite solid. Hard to show this through surveys but it is interesting YouTube may be ahead of Facebook in some circumstances.

Meanwhile can't find video from the Video Pedagogy event in Zagreb. Maybe it will turn up. the journal is open source so I will try the website later.

Caroline Haythornthwaite is suggesting a wider meaning for elearning than previously. 

"blur those boundaries , reach outside"

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Click on the text for the full playlist not sure how else to link, tryingok seems to work

Goethe MOOC - Brand Values continued

More notes on how to have a project parallel to the MOOC on managing arts organisations. I am getting more vague at this stage, it is about "emerging identities" . Maybe something more solid before June 30th. The next phase has been described in a blog as about "marketing strategy" so I guess we should understand the brand before that date or soon after. Actually the MOOC will not end, just maybe have an actual group the next time it happens.

I am still thinking about two Twitter accounts - @will789gb and @wenotno - and the tags #mtwr and #WildShow . Others will turn up maybe but these are a start and can be thought of as brands.

The course is turning out to be about management. So a lot of other content could fit. I have done a Futurelearn MOOC on brands for example.

Over the summer I am not sure about location. Radio shows continue from @PhonicFM basement. I will cover some shows for the Storyteller who is on tour in Teepee this week to Glastonbury then towards Portugal. Not sure which week is which. He should return in August. The Networked Learning conference will next be in Zagreb where the conference about video and pedagogy has just closed. Only one still on Twitter so far.

It may be time for the Pop-Up Center for Bar Management, Performance and Camera Studies. we did meet last August or was it July. Problem is that Visiting Fellow Jo Gedrych may reach Exeter just as the Teepee arrives in Portugal. Possible links on Facebook could cope with this.

I have some more searching on YouTube and found that there is a playlist for the Goethe MoOC but it was uploaded last year. I missed this entirely when the course started this year. Not sure I can embed the playlist but will try some links.




I still think the most interesting one is about expansion and online. ( Tate Modern still tilted towards iconic buildings I guess but maybe this is just the reporting )  I wanted to make this more widely available, Vimeo link not sure it was public or maybe just meant for the MOOC. Anyway I played the ausio on 'PhonicFM and uploaded the clip with discussion. Added value? maybe not but it seems legit. Anyway the original is actually on YouTube already.

Possible academic paper about pedagogy to consider how this YouTube aspect relates to the main MOOC. Clips could be in video form and compiled later.


More later in the week, after the 'wenotno show tomorrow and #WildShow on Thursday.

Our three values could be

open content               tech experimentation                 variable ability

This phase lasts tilljune   30th  

Full title - Exploring Emerging Identities: Co-creating and shaping digital brands


We should already have some key terms and a morphological box


also a list of stakeholders  and   activities


the text from this phase is sort of prior to action


"this co-creation proposal has to be actionable, resourceful and drawn from the insights of your collective team by recognizing the various elements that go into shaping a brand’s identity."


then phase 6  marketing strategy

Identity as in what to brand?

This is very vague at the moment. Phase five of the course is about " exploring emerging identities " . turns out to be mostly branding and social media.

Full title of the MOOC - Managing the Arts: Cultural Organizations in Transition.     

Supposed to be based on project work in groups. but this is very difficult in practice. My group seems to have vanished but some may return.  On Twitter @goethemooc  #goethemooc

So I am going to continue dipping in and using my own situation rather than study of the cases. Just to simplify to what I can do by myself. Also I am not sure what the current info is. I think the content is sometimes repeated from last year. If there is a move by arts organisations away from iconic buildings towards online resources it may be very recent.

My guess is that transition is moving faster with sound. (Repeating previous post but gradually moving towards branding) With fine art or graphics there is not much movement in terms of mix options for critique / promotion. Please send links if I am way wrong on this.

I can start with Twitter accounts for myself - @will7879gb - and a radio show - @wenotno - with Jon Mahy who I will add later depending on what he thinks. We may return to the tag #mtwr for Management Theory at Work in Radio. this happened as a day conference last summer, not sure what may happen this year, probably something online but no advertised face to face.

The Phonic FM studio is in the basement of the Phoenix Arts Centre but we relate to a wider area, not sure how to define this.

@wenotno is mostly music. My own Twitter account links to a YouTube channel with some management theory from around #mtw3, previously to #mtwr . More explanation later if it seems to fit.

Also I am working through content from a recent conference on Networked Learning  and trying to find out about a conference on video in education.  The Association for Visual Pedagogies Conference AVPC 2016 is about Visual Pedagogies and Digital Culture but I cannot yet find anything on YouTube. The proposal is for a journal combining text and video. Seems it will be published soon. Looks very proper for academics but also sponsored to be open. So more later. Have found a Twitter hashtag and will look out for more.

Not sure of the academic context but I try to follow the way social media includes content from conferences and forms of publishing. This might be part of a policy to be open and reach a wider public. It can also be seen as a form of content marketing, to promote a paid for version of the content or tickets for a future event. The video from #NLC2016 is quite slow but the next event is still almost two years away so maybe this is a sensible pace. what will happen with the content intended for the Video Journal of Education and Pedagogy? Will there be samples on YouTube?

I think you can join the MOOC as an observer  but maybe it would be good to form a group for next year assuming there is another one.

The reading list ( I could include a link if you can't find a copy )

Mandatory Reading

Liang, Lawrence. A brief History of the Internet from 15th to the 18th Century, in: Lovink, G. & Tkacz, N. "Critical point of view. A wikipedia reader." (2012): 50-62.

O'Reilly, Daragh. "Cultural brands/branding cultures." in: Journal Of Marketing Management, 21 (5/6), (2005): 580-586.

Shirky, Clay. "It Takes a Village to Find A Phone", in: "Here Comes Everybody: The Power of Organizing without Organizations". (2008): 1-24.

 Suggested Reading

Cramer, Florian. "What is ‘Post-digital’?" in: Post-digital Research (2013).

Hinck, Ashley. Theorizing a public engagement keystone- Seeing fandom's integral connection to civic engagement through the case of the Harry Potter Alliance, in: Transformative Works and Cultures 10 (2012).

Pokharel, Prabhas. Talking Change (And not just Campaigns), in: Digital Natives Thinkathon Position Papers (2010): 75-91.

More later on if this phase still seems to fit together at all.

By the way, if you are in the UK or have access to BBC2 there is a show about the Tate this evening. Iconic buildings still part of the mix.

For record , txt from phase 4 of Cultural Organizations in Transition

Coming up a proposal about phase five and next year. I have got a bit lost on this MOOC and my group seems to have vanished. so project work a bit sketchy, although the content still interesting

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This is a very sketchy update on what I am making of things so far. I think the group is dormant but I have been thinking about the theory while doing other things.

I started with words such as "sound", "radio", "streaming" . This was changed to others, more abstract and academic. I understand why this is but I am still concentrated on a small area, how radio responds to digital. Radio can be just one aspect of an arts setup but it is definitely changing now. Music promotion is as much social media as FM.

I like the Morphology as a way to think about "wicked problems" but don't have time to go into detail. Better video production on YouTube requires more resources, maybe from subscription maybe seen as part of promotion. The subscription transition is slow and may not happen. Promotion aspect depends on perception.

The stakeholders include performers, the management of venues, especially sound engineers. The audience is assumed to be people who use online video to find  content to buy / concerts to attend. They are stakeholders but I only get limited feedback. I guess a pattern from everything else.

Co-opting multiple stakeholders seems to happen in a series of loops. We try out ways of using sound clips from FM radio on social media and gradually get more content for the shows. Music video is now much better understood by performers. On YouTube I can now do playlists rather than create new content as more is available and there is acceptance of this form of linking. Launching a channel would require more support and maybe playlists will work more easily. I may use the morphing software to model this later.

More about my own situation from the blog - hello spiders -  and Twitter - @will789gb

I hope to continue with the MOOC. If anyone interested please join. Otherwise I will just update occasionally.

I am not sure of the date of the course study material. I wonder if there is a transition to online resources rather than iconic buildings or if that time is still far off. (Tate Modern is in the news at the moment, not for anything online). 

More about Albertopolis East

Last week I visited the Olympic Park in London and found out a bit more about the plans for Albertopolis and Olympicopolis. So far I have been thinking about the area around the Royal Albert Memorial Museum (RAMM) in Exeter as a West version to match Albertopolis East as proposed by Boris Johnson. The original Albertopolis is still near the Albert Hall including the museums. The East one is about the arts and university organisations moving to the Olympic Park in the next few years. I have claimed that the Albertopolis West already exists around the RAMM in Exeter. Now I know a bit more about the East version so can start to make some comparisons.

I did a short video of the hoarding about the V&A, Sadlers Wells, UCL and UAL moving to the International Quarter. There will be more later, mostly stills including maps. I think the area will be a good backdrop for video with plenty of seats for conversation.

One thing I did not realise is that Loughborough University is already there. The old media building near the Hackney Wick entrance has become Here East with workshop space and a Canalside of cafes and bars. This is not mentioned on the hoardings for Olympicopolis but I think it would be part of Albertopolis East with a theme of design and manufacture. The research agenda includes media and technology.

I will try to find out more about what is happening nearer to Stratford. In Exeter I like the idea of relating back to the history around the RAMM building. Exeter University was once in the building that is now the Phoenix Arts Center. The Art School has moved to Plymouth but has recently been reclaimed by Exeter College. I guess the new design of Albertopolis East will be more digital. Thinking about the organisations not yet there will have to be via the web to other locations.